{"title":"Best Sellers","description":"\u003cp\u003eThe colors our clients come back to again and again. This collection brings together our most-loved Farrow \u0026amp; Ball favorites each one chosen for its richness, versatility, and ability to make a space feel considered.\u003c\/p\u003e\n\u003cp\u003eThese are the tried-and-true favorites we use across our own projects and recommend with confidence, from timeless staples to the small details that quietly make a room feel finished.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"wimborne-white","title":"Wimborne White","description":"\u003cdiv class=\"product-details-container\"\u003e\n \u003cdiv class=\"product attribute description\"\u003e\n \u003cdiv class=\"value\"\u003e\n\u003ch2\u003eJust off white\u003c\/h2\u003e\n\u003cp\u003eThis just off white is named after the market town of Wimborne in Dorset and home to Farrow \u0026amp; Ball. Only a shade away from a pure white, the addition of the smallest amount of warm yellow pigment creates a very versatile shade which is just a little softer than All White. \u003c\/p\u003e\n\u003c\/div\u003e\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"recommended-primer\"\u003e\n \u003cp\u003e\n \u003cstrong\u003eRecommended Primer \u0026amp; Undercoat:\u003c\/strong\u003e\n \u003cspan\u003eWhite and Light Tones\u003c\/span\u003e\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"complementary-white\"\u003e\n \u003cp\u003e\n \u003cstrong\u003eComplementary white:\u003c\/strong\u003e\n \u003ca href=\"https:\/\/www.farrow-ball.com\/us\/paint\/all-white\"\u003e\n \u003cspan\u003eAll White\u003c\/span\u003e\n \u003c\/a\u003e\n \u003c\/p\u003e\n \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Farrow \u0026 Ball","offers":[{"title":"750ml \/ Dead Flat","offer_id":44356438491179,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Dead Flat","offer_id":44356438523947,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Modern Emulsion","offer_id":44356438589483,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false},{"title":"Gallon \/ Modern Emulsion","offer_id":44356438622251,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Flat Eggshell","offer_id":44356438687787,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Flat Eggshell","offer_id":44356438720555,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Modern Eggshell","offer_id":44356438786091,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Modern Eggshell","offer_id":44356438818859,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Full Gloss","offer_id":44356438884395,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Full Gloss","offer_id":44356438917163,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Exterior Eggshell","offer_id":44356438982699,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Exterior Eggshell","offer_id":44356439015467,"sku":null,"price":178.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Exterior Masonry Paint","offer_id":44356439081003,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false},{"title":"Gallon \/ Exterior Masonry Paint","offer_id":44356439113771,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"Sample Pot \/ Estate Emulsion","offer_id":44356439146539,"sku":null,"price":9.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Estate Emulsion","offer_id":44356439179307,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false},{"title":"Gallon \/ Estate Emulsion","offer_id":44356439212075,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/7915\/5499\/files\/wimborne_white_no._239_-_swirl.jpg?v=1783970242"},{"product_id":"all-white","title":"All White","description":"\u003cdiv class=\"product-details-container\"\u003e\n \u003cdiv class=\"product attribute description\"\u003e\n \u003cdiv class=\"value\"\u003e\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\" data-decoded=\"true\"\u003e\n\u003ch2\u003eA totally pure white\u003c\/h2\u003e\n\u003cp\u003eAll White is exactly what it says! Unusually, it contains no other pigment except for white, creating the softest most sympathetic colour without the colder blue undertones of a brilliant white. One of our Architectural Neutrals, All White pairs seamlessly with Skimming Stone and Strong White for a warm scheme with a slight edge. For a clean and almost graphic finish, contrast with fresh, strong tones like Pitch Black and St Giles Blue. \u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"recommended-primer\"\u003e\n \u003cp\u003e\n \u003cstrong\u003eRecommended Primer \u0026amp; Undercoat:\u003c\/strong\u003e\n \u003cspan\u003eWhite and Light Tones\u003c\/span\u003e\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"complementary-white\"\u003e\n \u003cp\u003e\n \u003cstrong\u003eComplementary white:\u003c\/strong\u003e\n \u003ca href=\"https:\/\/www.farrow-ball.com\/us\/paint\/strong-white\"\u003e\n \u003cspan\u003eStrong White\u003c\/span\u003e\n \u003c\/a\u003e\n \u003c\/p\u003e\n \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Farrow \u0026 Ball","offers":[{"title":"750ml \/ Dead Flat","offer_id":44356439277611,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Dead Flat","offer_id":44356439310379,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Modern Emulsion","offer_id":44356439375915,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false},{"title":"Gallon \/ Modern Emulsion","offer_id":44356439408683,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Flat Eggshell","offer_id":44356439474219,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Flat Eggshell","offer_id":44356439506987,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Modern Eggshell","offer_id":44356439572523,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Modern Eggshell","offer_id":44356439605291,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Full Gloss","offer_id":44356439670827,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Full Gloss","offer_id":44356439703595,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Exterior Eggshell","offer_id":44356439769131,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Exterior Eggshell","offer_id":44356439801899,"sku":null,"price":178.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Exterior Masonry Paint","offer_id":44356439867435,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false},{"title":"Gallon \/ Exterior Masonry Paint","offer_id":44356439900203,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"Sample Pot \/ Estate Emulsion","offer_id":44356439932971,"sku":null,"price":9.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Estate Emulsion","offer_id":44356439965739,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false},{"title":"Gallon \/ Estate Emulsion","offer_id":44356439998507,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/7915\/5499\/files\/all_white_no._2005_-_swirl_1.jpg?v=1783970243"},{"product_id":"pointing","title":"Pointing","description":"\u003cdiv class=\"product-details-container\"\u003e\n \u003cdiv class=\"product attribute description\"\u003e\n \u003cdiv class=\"value\"\u003e\n\u003ch2\u003eA warm and delicate white\u003c\/h2\u003e\n\u003cp\u003eThis fresh and uncomplicated white is named after the colour of lime pointing used in traditional brickwork. One of our Warm Neutrals, Pointing has a warm undertone to it which creates the prettiest of spaces when used on walls and always softens the feel of a room alongside strong, traditional colours.\u003c\/p\u003e\n\u003c\/div\u003e\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"recommended-primer\"\u003e\n \u003cp\u003e\n \u003cstrong\u003eRecommended Primer \u0026amp; Undercoat:\u003c\/strong\u003e\n \u003cspan\u003eWhite and Light Tones\u003c\/span\u003e\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"complementary-white\"\u003e\n \u003cp\u003e\n \u003cstrong\u003eComplementary white:\u003c\/strong\u003e\n \u003ca href=\"https:\/\/www.farrow-ball.com\/us\/paint\/all-white\"\u003e\n \u003cspan\u003eAll White\u003c\/span\u003e\n \u003c\/a\u003e\n \u003c\/p\u003e\n \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Farrow \u0026 Ball","offers":[{"title":"750ml \/ Dead Flat","offer_id":44356440064043,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Dead Flat","offer_id":44356440096811,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Modern Emulsion","offer_id":44356440162347,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false},{"title":"Gallon \/ Modern Emulsion","offer_id":44356440195115,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Flat Eggshell","offer_id":44356440260651,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Flat Eggshell","offer_id":44356440293419,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Modern Eggshell","offer_id":44356440358955,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Modern Eggshell","offer_id":44356440391723,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Full Gloss","offer_id":44356440457259,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Full Gloss","offer_id":44356440490027,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Exterior Eggshell","offer_id":44356440555563,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Exterior Eggshell","offer_id":44356440588331,"sku":null,"price":178.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Exterior Masonry Paint","offer_id":44356440653867,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false},{"title":"Gallon \/ Exterior Masonry Paint","offer_id":44356440686635,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"Sample Pot \/ Estate Emulsion","offer_id":44356440719403,"sku":null,"price":9.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Estate Emulsion","offer_id":44356440752171,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false},{"title":"Gallon \/ Estate Emulsion","offer_id":44356440784939,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/7915\/5499\/files\/pointing_no._2003_-_swirl.jpg?v=1783970244"},{"product_id":"elephant-s-breath","title":"Elephant's Breath","description":"\u003cdiv class=\"product-details-container\"\u003e\n \u003cdiv class=\"product attribute description\"\u003e\n \u003cdiv class=\"value\"\u003e\n\u003ch2\u003eA warm mid grey\u003c\/h2\u003e\n\u003cp\u003eThis warm and contemporary grey is renowned for its characterful paint name, originally created by John Fowler, the notable English interior designer. 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Try offsetting with Charleston Gray and London Clay for an invitingly earthy scheme with more intense accents, or pair with other Contemporary Neutrals such as the softer Strong White for a sense of neutrality and calm. \u003c\/p\u003e\n\u003c\/div\u003e\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"recommended-primer\"\u003e\n \u003cp\u003e\n \u003cstrong\u003eRecommended Primer \u0026amp; Undercoat:\u003c\/strong\u003e\n \u003cspan\u003eMid Tones\u003c\/span\u003e\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"complementary-white\"\u003e\n \u003cp\u003e\n \u003cstrong\u003eComplementary white:\u003c\/strong\u003e\n \u003ca href=\"https:\/\/www.farrow-ball.com\/us\/paint\/strong-white\"\u003e\n \u003cspan\u003eStrong White\u003c\/span\u003e\n \u003c\/a\u003e\n \u003c\/p\u003e\n \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Farrow \u0026 Ball","offers":[{"title":"750ml \/ Dead Flat","offer_id":44356441636907,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Dead Flat","offer_id":44356441669675,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Modern Emulsion","offer_id":44356441735211,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false},{"title":"Gallon \/ Modern Emulsion","offer_id":44356441767979,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Flat Eggshell","offer_id":44356441833515,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Flat Eggshell","offer_id":44356441866283,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Modern Eggshell","offer_id":44356441931819,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Modern Eggshell","offer_id":44356441964587,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Full Gloss","offer_id":44356442030123,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Full Gloss","offer_id":44356442062891,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Exterior Eggshell","offer_id":44356442128427,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Exterior Eggshell","offer_id":44356442161195,"sku":null,"price":178.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Exterior Masonry Paint","offer_id":44356442226731,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false},{"title":"Gallon \/ Exterior Masonry Paint","offer_id":44356442259499,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"Sample Pot \/ Estate Emulsion","offer_id":44356442292267,"sku":null,"price":9.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Estate Emulsion","offer_id":44356442325035,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false},{"title":"Gallon \/ Estate Emulsion","offer_id":44356442357803,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/7915\/5499\/files\/elephant_s_breath_no._229_-_swirl_1.jpg?v=1783970246"},{"product_id":"school-house-white","title":"School House White","description":"\u003cdiv class=\"product-details-container\"\u003e\n \u003cdiv class=\"product attribute description\"\u003e\n \u003cdiv class=\"value\"\u003e\n\u003ch2\u003eA soft off white\u003c\/h2\u003e\n\u003cp\u003eThis is the lightest colour in the group including Shadow White, Shaded White and Drop Cloth - each created to look like white when used in deep shade. 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Softer and bluer than more contemporary grey shades like Mole's Breath, Pigeon is particularly suited for use in boot rooms, cloakrooms or darker spaces like studies and panelled rooms. 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Although traditional in feel, Stiffkey Blue is often used as an alternative to Down Pipe to create a richly dramatic space with a more contemporary finish. 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