{"title":"Soft Whites","description":"\u003cp\u003eWhite paint is never just white. This is our curated collection of Farrow \u0026amp; Ball whites, the shades we return to for their warmth, depth, and ability to change beautifully throughout the day.\u003c\/p\u003e\n\u003cp\u003eYou’ll find everything from soft, chalky off-whites to cleaner architectural whites, each chosen because it brings something distinct to a room. These are the colors we reach for when we want a space to feel layered, timeless, and anything but flat, whether used quietly on the walls or carried across trim, ceilings, and millwork for a full color-drenched effect.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"farrow-s-white","title":"Farrow's White","description":"\u003cdiv class=\"product-details-container\"\u003e\n \u003cdiv class=\"product attribute description\"\u003e\n \u003cdiv class=\"value\"\u003e\n\u003ch2\u003eAn easy off-white\u003c\/h2\u003e\n\u003cp\u003eSitting between School House White and Slipper Satin, this white can be used with any Farrow \u0026amp; Ball colour, making it one of our most versatile shades.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThis colour is from our Archive. All Archive colours are made to order just for you, so they're non-returnable. To help you pick the perfect shade for your project, you can sample our Archive with paint swatches, exclusively available online.\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"recommended-primer\"\u003e\n \u003cp\u003e\n \u003cstrong\u003eRecommended Primer \u0026amp; Undercoat:\u003c\/strong\u003e\n \u003cspan\u003eWhite and Light Tones\u003c\/span\u003e\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"complementary-white\"\u003e\n \u003cp\u003e\n \u003cstrong\u003eComplementary white:\u003c\/strong\u003e\n \u003ca href=\"https:\/\/www.farrow-ball.com\/us\/paint\/pointing\"\u003e\n \u003cspan\u003ePointing\u003c\/span\u003e\n \u003c\/a\u003e\n \u003c\/p\u003e\n \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Farrow \u0026 Ball","offers":[{"title":"750ml \/ Dead Flat","offer_id":44356306927659,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Dead Flat","offer_id":44356306960427,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Modern Emulsion","offer_id":44356307025963,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false},{"title":"Gallon \/ Modern Emulsion","offer_id":44356307058731,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Flat Eggshell","offer_id":44356307124267,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Flat Eggshell","offer_id":44356307157035,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Modern Eggshell","offer_id":44356307222571,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Modern Eggshell","offer_id":44356307255339,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Full Gloss","offer_id":44356307320875,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Full Gloss","offer_id":44356307353643,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Exterior Eggshell","offer_id":44356307419179,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Exterior Eggshell","offer_id":44356307451947,"sku":null,"price":178.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Exterior Masonry Paint","offer_id":44356307517483,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false},{"title":"Gallon \/ Exterior Masonry Paint","offer_id":44356307550251,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Estate Emulsion","offer_id":44356307615787,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false},{"title":"Gallon \/ Estate Emulsion","offer_id":44356307648555,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/7915\/5499\/files\/farrow_s_white_no._9812_-_swirl.jpg?v=1783969360"},{"product_id":"turret-white","title":"Turret White","description":"\u003cdiv class=\"product-details-container\"\u003e\n \u003cdiv class=\"product attribute description\"\u003e\n \u003cdiv class=\"value\"\u003e\n\u003ch2\u003eA warm mid-white\u003c\/h2\u003e\n\u003cp\u003eThis mid-white is warmer than our Traditional Neutrals group, making it the perfect partner for Stony Ground. 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Softer than Old White, Bone creates a timeless look suited to halls when combined with Lime White on woodwork. It can also be used to create a feeling of light and space when paired with lighter tones; or as a sympathetic neutral with our stronger, more traditional colours.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThis colour is from our Archive. All Archive colours are made to order just for you, so they're non-returnable.\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"recommended-primer\"\u003e\n \u003cp\u003e\n \u003cstrong\u003eRecommended Primer \u0026amp; Undercoat:\u003c\/strong\u003e\n \u003cspan\u003eMid Tones\u003c\/span\u003e\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"complementary-white\"\u003e\n \u003cp\u003e\n \u003cstrong\u003eComplementary white:\u003c\/strong\u003e\n \u003ca href=\"https:\/\/www.farrow-ball.com\/us\/paint\/wimborne-white\"\u003e\n \u003cspan\u003eWimborne White\u003c\/span\u003e\n \u003c\/a\u003e\n \u003c\/p\u003e\n \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Farrow \u0026 Ball","offers":[{"title":"750ml \/ Dead Flat","offer_id":44356318822443,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Dead Flat","offer_id":44356318855211,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Modern Emulsion","offer_id":44356318920747,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false},{"title":"Gallon \/ Modern Emulsion","offer_id":44356318953515,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Flat Eggshell","offer_id":44356319019051,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Flat Eggshell","offer_id":44356319051819,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Modern Eggshell","offer_id":44356319117355,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Modern Eggshell","offer_id":44356319150123,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Full Gloss","offer_id":44356319215659,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Full Gloss","offer_id":44356319248427,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Exterior Eggshell","offer_id":44356319313963,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Exterior Eggshell","offer_id":44356319346731,"sku":null,"price":178.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Exterior Masonry Paint","offer_id":44356319412267,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false},{"title":"Gallon \/ Exterior Masonry Paint","offer_id":44356319445035,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Estate Emulsion","offer_id":44356319510571,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false},{"title":"Gallon \/ Estate Emulsion","offer_id":44356319543339,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/7915\/5499\/files\/bone_no._15_-_swirl_2.jpg?v=1783969379"},{"product_id":"wall-white","title":"Wall White","description":"\u003cdiv class=\"product-details-container\"\u003e\n \u003cdiv class=\"product attribute description\"\u003e\n \u003cdiv class=\"value\"\u003e\n\u003ch2\u003eAn understated off-white\u003c\/h2\u003e\n\u003cp\u003eUnsurprisingly, this shade is a wonderful wall colour for a white room, especially when used alongside ceiling and woodwork colours from our Traditional Neutrals group. A beautifully understated neutral with a hint less green than Old White.\u003c\/p\u003e\n\u003cp\u003e\u003ci\u003eThis colour is from our Archive. All Archive colours are made to order just for you, so they're non-returnable. To help you pick the perfect shade for your project, you can sample our Archive with paint swatches, exclusively available online.\u003c\/i\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n \u003c\/div\u003e\n\n\n \u003cdiv class=\"recommended-primer\"\u003e\n \u003cp\u003e\n \u003cstrong\u003eRecommended Primer \u0026amp; Undercoat:\u003c\/strong\u003e\n \u003cspan\u003eMid Tones\u003c\/span\u003e\n \u003c\/p\u003e\n \u003c\/div\u003e\n\n \u003cdiv class=\"complementary-white\"\u003e\n \u003cp\u003e\n \u003cstrong\u003eComplementary white:\u003c\/strong\u003e\n \u003ca href=\"https:\/\/www.farrow-ball.com\/us\/paint\/slipper-satin\"\u003e\n \u003cspan\u003eSlipper Satin\u003c\/span\u003e\n \u003c\/a\u003e\n \u003c\/p\u003e\n \u003c\/div\u003e\n\u003c\/div\u003e","brand":"Farrow \u0026 Ball","offers":[{"title":"750ml \/ Dead Flat","offer_id":44356320395307,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Dead Flat","offer_id":44356320428075,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Modern Emulsion","offer_id":44356320493611,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false},{"title":"Gallon \/ Modern Emulsion","offer_id":44356320526379,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Flat Eggshell","offer_id":44356320591915,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Flat Eggshell","offer_id":44356320624683,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Modern Eggshell","offer_id":44356320690219,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Modern Eggshell","offer_id":44356320722987,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Full Gloss","offer_id":44356320788523,"sku":null,"price":56.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Full Gloss","offer_id":44356320821291,"sku":null,"price":168.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Exterior Eggshell","offer_id":44356320886827,"sku":null,"price":60.0,"currency_code":"USD","in_stock":true},{"title":"Gallon \/ Exterior Eggshell","offer_id":44356320919595,"sku":null,"price":178.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Exterior Masonry Paint","offer_id":44356320985131,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false},{"title":"Gallon \/ Exterior Masonry Paint","offer_id":44356321017899,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true},{"title":"750ml \/ Estate Emulsion","offer_id":44356321083435,"sku":null,"price":0.0,"currency_code":"USD","in_stock":false},{"title":"Gallon \/ Estate Emulsion","offer_id":44356321116203,"sku":null,"price":160.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0655\/7915\/5499\/files\/wall_white_no._58_-_swirl.jpg?v=1783969382"},{"product_id":"stone-white","title":"Stone White","description":"\u003cdiv class=\"product-details-container\"\u003e\n \u003cdiv class=\"product attribute description\"\u003e\n \u003cdiv class=\"value\"\u003e\n\u003ch2\u003eA soft, cool neutral\u003c\/h2\u003e\n\u003cp\u003eWith its unmistakable green undertone, Stone White is an unusual neutral with a beautiful underlying complexity. 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